---
title: BackTogether25
---

[Go Back Up ](https://pages.insights.exclusive-networks.com/back_together_agenda#top)

[Skip to Content](https://pages.insights.exclusive-networks.com/back_together_agenda#body)

[![Exclusive Networks logo](https://pages.insights.exclusive-networks.com/hs-fs/hubfs/NA/NA_Built_By_Elastic/EXN%20Canada%20Roadshow/exclusive-networks-seeklogo%201.png?width=224&height=76&name=exclusive-networks-seeklogo%201.png "Exclusive Networks logo")](http://exclusive-networks.com)

[![Fortinet_Logo](https://pages.insights.exclusive-networks.com/hs-fs/hubfs/GLOBAL/Gitex/Fortinet_Logo.png?width=1200&height=139&name=Fortinet_Logo.png "Fortinet_Logo")](http://exclusive-networks.com)

- [Agenda](https://pages.insights.exclusive-networks.com/back_together_agenda#anchor-3)
- [Frequently Asked Questions](https://pages.insights.exclusive-networks.com/back_together_agenda#anchor-5)

Jump to Section Jump to Section Agenda Frequently Asked Questions

- Days
- Hours
- Minutes

October 8–9, 2025, Prague Marriott Hotel, V Celnici 8, Prague

# Are You Ready?

FORTINET & EXCLUSIVE NETWORKS BACK TOGETHER EVENT

**GTM INTERNAL ENABLEMENT WORKSHOP**

**Pipeline Building & Regional Execution Alignment**

## Event Agenda

 

This two-day internal enablement workshop brings together key stakeholders from across our organization with one unified goal: to drive growth by upgrading, expanding, and accelerating execution across the SMB and Unnamed account segments.

## Day 1 – Wednesday, October 8, 2025

**10:00 – 11:30**  
**Registration & Meet and Greet** @ Marriott Hotel

**11:30 – 12:30**  
**Lunch**

**12:30 – 12:50**  
**Welcome & Workshop Objectives**  
Speakers: Anne Bourgeois / Roman Tuma / Helge Scherff  
**Objective:** Frame the workshop objectives, align participants on GTM vision, review 2025 outcomes, outlook for 2026, and set clear expectations for outcomes.

**12:50 – 1:05**  
**Vision of Fortinet Marketing in Exclusive Networks**  
Speaker: Nada Bogdanyi  
**Objective:** Demonstrate the evolution of marketing within Exclusive Networks from a focus on visibility and activity execution to becoming a strategic growth driver. The ambition is to embed marketing fully into the growth strategy, ensuring every initiative contributes to measurable business outcomes and P&L impact.

**1:05 – 1:20**  
**Keynote: How ExN Drives SB Growth Across Regions**  
Speaker: Joanna Tabasz-Butscher  
**Objective:** Provide an overview of ExN’s Small Business journey—covering performance, evolution, market targets, and SB rebate in countries—while highlighting how ExN will achieve sustained success in SB.

**1:20 – 1:50**  
**Panel: What tactics have worked well for SB growth in your region?**  
Speakers: Sarah Duce (UK), Marcel Killisperger (DE), Radoslav Kič (SK), Paolo Ruffino (IT)  
**Objective:** Share successful SB growth tactics from different regions and inspire peer-to-peer learning.

**1:50 – 2:35**  
**Breakout 1: Localizing SB Growth Plans**  
Speakers: Local teams  
**Objective:** Enable local teams to adapt the SB GTM strategy to their market realities, identify key opportunities, and design actionable growth initiatives.

**2:35 – 2:55**  
**Team Summary Presentation**  
Speakers: Local teams  
**Objective:** Share breakout group insights, highlight common KPIs, and align on the most impactful SB growth actions across regions.

**2:55 – 3:15**  
**Presentation 2: FTNT SASE Channel Value Proposition**  
Speaker: Tatiana Lazar  
**Objective:** Showcase how Fortinet’s integrated SASE offering delivers differentiated value for partners by combining networking and security in a single platform, enabling margin-rich services, simplified operations, and long-term customer retention.

**3:15 – 3:35**  
**How to Build SASE Pipeline**  
Speaker: Stephane Duplaix  
**Objective:** Outline a practical framework for partners to identify, qualify, and grow SASE opportunities by leveraging existing firewall and SD-WAN install bases, aligning to customer cloud adoption journeys, and creating repeatable engagement motions.

**3:35 – 3:50**  
**Coffee Break**

**3:50 – 4:05**  
**Presentation 3: FortiSASE Wins: From Deal Close to Pipeline Growth**  
Speaker: Giuseppe Troccoli  
**Objective:** Showcase a FortiSASE deal-close case study to demonstrate effective sales strategies, highlight how our specializations supported the win, underscore marketing’s role in driving business impact, and share local go-to-market strategies to accelerate pipeline and revenue growth for FortiSASE.

**4:05 – 4:50**  
**Breakout 2: FortiSASE Local Strategic Plans**  
Speakers: Local teams  
**Objective:** Enable local country teams to exchange insights on FortiSASE—identifying what works well, surfacing key challenges, and defining the support and resources needed to better drive business growth.

**4:50 – 5:10**  
**Team Summary Presentation**  
Speakers: Local teams  
**Objective:** Share key learnings from FortiSASE roundtables and align on local strategies to accelerate adoption and business results.

**5:10 – 5:30**  
**Day 1 Wrap-Up & Preview of Day 2**  
Speaker: Helge Scherff  
**Objective:** Summarize key insights from Day 1, reinforce priorities, and preview objectives for Day 2.

**7:00 – Midnight**  
🍽️ **Dinner and Networking** @ The Monkey Bar

## DAY 2 - THURSDAY, OCTOBER 9, 2025

**09:00 – 10:00**  
Check-out

**10:00 – 10:15**  
*Day 2 Kickoff & Recap*  
**Speaker:** Helge Scherff  
**Objective:** Reinforce key takeaways from Day 1, align participants on priorities for Day 2.

**10:15 – 10:45**  
*Presentation 4: Long-Tail Upgrade Boost + Cross-Team Collaboration & Synergy*  
**Speakers:** Ignacio Miquelez de Mendiluce de la Torre, Cristina Bonelli  
**Objective:** Present the Long-Tail Upgrade Boost program update, highlighting achievements to date, 2026 focus areas, new tools and dashboards, and outline cross-team collaboration and cooperation expectations to maximize synergy and business impact. (+ FortiConvertor)

**10:45 – 11:05**  
*Presentation 5: XAAS Recurring Revenue Program*  
**Speakers:** Ignacio M. de la Torre, Michel Lanaspeze  
**Objective:** Present Fortinet XaaS as a strategic shift from CapEx to OpEx—delivering cybersecurity in a flexible, cloud-based, on-demand model—and outline how the XAAS Recurring Revenue Program drives growth and value through subscription services.

**11:05 – 11:50**  
*Breakout 3: Upgrade and Expand GTM Adoption*  
**Speakers:** Local teams  
**Objective:** Drive alignment on the “Upgrade and Expand” program by enabling teams to share best practices, address adoption challenges, and define actionable GTM strategies to accelerate partner growth and maximize program impact.

**11:50 – 12:15**  
*Team Summary Presentation*  
**Speakers:** Local teams  
**Objective:** Share breakout group outcomes, highlight key adoption drivers, and align on shared actions to strengthen Upgrade and Expand execution.

**12:15 – 1:15**  
Lunch Break

**1:15 – 1:45**  
*Presentation 6: Firmware Update + Registration Optimization*  
**Speakers:** Brett Green, Colin Broadbent, Nada Bogdanyi  
**Objective:** Demonstrate how proactive unit registration and timely firmware updates maximize customer security, protect and extend their investment, and create clear pathways for renewals and upsell opportunities.

**1:45 – 2:30**  
*Breakout 4: Firmware Updates Priority + Registration Optimization*  
**Speakers:** Local teams  
**Objective:** Equip local teams to identify gaps in unit registration and firmware adoption, share best practices for engaging customers, and define actionable strategies to maximize security, protect investments, and unlock renewal and upsell opportunities.

**2:30 – 2:55**  
*Team Summary Presentation*  
**Speakers:** Local teams  
**Objective:** Share key breakout insights on firmware and registration priorities, and align on local actions to drive adoption and business impact.

**2:55 – 3:10**  
Coffee Break

**3:10 – 3:55**  
*Q&A – Networking / Walk-in Roundtables*  
**Speakers:** Global team  
**Objective:** Provide an open forum through Q&A, networking, and walk-in roundtables to address the top five off-agenda topics—enabling participants to exchange insights, clarify open questions, and build stronger peer connections.

**3:55 – 4:15**  
*Closing Session: Key Takeaways & Commitments*  
**Speaker:** Helge Scherff  
**Objective:** Summarize the main insights and outcomes from the workshop, secure participant commitments to action, and reinforce next steps for execution.

**Optional**

- **5:00 PM – 7:00 PM** — Individual Program
- **7:00 PM** — Dinner Restaurace Hybernská

## Speakers

![Speakers-6](https://pages.insights.exclusive-networks.com/hubfs/GLOBAL/Fortinet/Upgrade%20and%20Expand%20Program/Speakers-6.png "Speakers-6")

If you need any assistance or have questions, please contact our agency at exclusivenetworks@impact-xm.com

YOU MAY NEED TO KNOW

## Frequently Asked Questions

Where I can pick up my badge?

Registration will be from 10:00 AM to 11:30 AM at the Marriott Hotel, in front of the meeting rooms. 

How far is the Prague Marriott Hotel or Hilton Prague Old Town from the main train station and Prague Airport, and what are the best ways to get there?

- **From Prague Main Train Station (Praha hlavní nádraží):** The hotel is about **1 km (15 minutes on foot)** or **5 minutes by taxi/ride service**. From Masaryk Railway Station it’s only a **2****-minute walk**.
- **From Václav Havel Airport (PRG):** The hotel is about **16 km away (20–30 minutes by car)**.
  
    - **Uber or Bolt:** ~20–30 minutes, approx. **1,000–1,500 CZK (40–60 EUR)**. 
    - **Public transport:** Take the **Airport Express bus** to **Náměstí Republiky** (~30 minutes), then walk a few minutes to the hotel. Ticket price is about **100 CZK (~4 EUR)**.

The hotel is centrally located and easily accessible by foot, public transport, or ride services.

Where will the accommodation be during the conference?

Accommodation will be at **Hilton Prague Old Town**, V Celnici 2079/7. The hotel is just a 2-minute walk from the conference venue, Prague Marriott Hotel.

Is parking available at Hilton Prague Old Town?

Yes, parking is available at the hotel.

- **Self-parking:** 800 CZK (approx. €32) per day
- **Valet parking:** Not available
- **EV charging:** Nearby, approx. 2 km away
- **Secured parking:** Available
- **Covered parking:** Available
- **In/Out privileges:** Not available

Who do I contact if I need help or have additional questions ?

Please reach out to our agency at [exclusivenetworks@impact-xm.com](mailto:exclusivenetworks@impact-xm.com)  or our Global ExN Fortinet Team - Nada Bogdanyi, Joanna Tabasz-Butscher or Ignacio MIQUELEZ DE MENDILUCE DE LA TORRE.

Who will attend from the global ExN Fortinet team and who from Fortinet?

Here’s the current list of expected attendees, organized by affiliation:

 

#### **Fortinet Team**

- **Anne Bourgeois** – VP Channel EMEA
- **Cristina Bonelli** – Renewal Director EMEA
- **Stephane Duplaix** - Director Distribution EMEA
- Alice Tang - APAC Director Channel
- **Michel Lanaspèze **- Field Channel Marketing & Business Development Director, EMEA
- **Colin Broadbent **- Director Global Service Portfolio 
- **Tatiana Lazar **- EMEA Channel Development Director
- **Svetla Aleksandrova** - VP Customer success and Support EMEA​

#### **Global ExN Fortinet Team** 

- **Helge Scherff - **Senior Director of Strategic Alliances
- **Brett Green** - Director of Global Services Architecture
- **Giuseppe Troccoli **- ​ Global CyberLab Product Manager​ ​
- **Zoe Xu **- Regional Business Manager, SEAHK
- **Clara Tan **- Regional Marketing Manager, SEAHK
- **Joanna Tabasz-Butscher **- Global Vendor Business Manager
- **Ignacio Miquelez de Mendiluce - **Global Vendor Business Manager
- **Nada Bogdanyi – **Global Vendor Marketing Director

---

- ![BE-0000-EXN-logo-Signature](https://pages.insights.exclusive-networks.com/hs-fs/hubfs/BENELUX/BELUX/BE%20TEMPLATES/BE%20Signature/BE-0000-EXN-logo-Signature.png?width=250&height=74&name=BE-0000-EXN-logo-Signature.png)