"Your success depends on more than just technology—it’s about having the expertise to leverage it effectively. That’s why we’re investing in technical enablement and partner education to help you stay ahead. In this session, Jetse and Guillaume will share real-world experiences from major projects, reveal key training initiatives, and show how our programs are driving measurable impact. If you want to sharpen your skills, enhance your capabilities, and gain a competitive edge, this is the session you can’t afford to miss."

Maximilian Humpert, Senior Systems Engineer, DACH

"The distribution landscape has evolved drastically—what used to be purely transactional is now a full-fledged service model. In this session, top executives like Andrew, Jason, and Paul will share how ‘Distribution as a Service’ is redefining the future, unlocking new revenue streams, and creating a seamless partner experience. If you’re looking for the next big transformation, this is where you’ll hear it first."

Zoe Xu, Regional Business Manager, SEAHK

"Marketing in distribution has evolved beyond simple promotions—it’s now data-driven, AI-powered, and deeply integrated into partner growth strategies. This session will feature top experts like Minya, Agnes, and Meredith, breaking down how AI marketing, digital transformation, and data-driven decision-making are shaping the future. If you want to stay ahead of the curve, this is a must-attend."

Nada Bogdanyi, Global Vendor Marketing Director

"Winning a deal is just the beginning—true success comes from long-term growth and strong partnerships. In this session, Marcus and Augusto will share powerful success stories, real examples of reseller collaboration, and how value-added services are driving partner profitability. If you’re looking for actionable strategies to strengthen your business and maximize your success in the distribution ecosystem, this is a must-attend."

Andon Lucas, Business Development Director, US