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October 8–9, 2025, Prague Marriott Hotel, V Celnici 8, Prague

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FORTINET & EXCLUSIVE NETWORKS BACK TOGETHER EVENT

GTM INTERNAL ENABLEMENT WORKSHOP

Pipeline Building & Regional Execution Alignment

About This Event

Set against the backdrop of historic Prague, this in-person session offers an immersive environment designed to:
  • Deepen your understanding of our FY25 GTM priorities and preview the strategic direction for FY26
  • Clarify roles and responsibilities across Sales and Marketing to ensure coordinated and accountable program execution
  • Surface regional insights and challenges to inform and refine our global approach

Workshop Mission

Enable every regional team to build and accelerate pipeline for FY25 priority programs. We’ll empower Marketing and Sales teams to cooperate more effectively and deliver measurable impact.

Through a mix of panel discussions, best-practice showcases, and regional breakouts, we’ll equip you to:

Key Workshop Ideas

  • Align around Upgrade and Expand priorities (Upgrade, XAAS, SMB growth, Increase Registration, and GSI strategy)
  • Build measurable execution tracks tied to pipeline KPIs
  • Ensure every voice and regional challenge is considered

Certified Facilitators for Breakout Sessions

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Alice Budova

ICF Certified Coach

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Petra Holic

ICF Certified Coach

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Petra Renthová

ICF Certified Coach

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Packed Agenda

This two-day internal enablement workshop brings together key stakeholders from across our organization with one unified goal: to drive growth by upgrading, expanding, and accelerating execution across the SMB and Unnamed account segments.

  1. OPTIONAL: TUESDAY OCTOBER 7, 2025

    7:00 PM - Dinner at KOLKOVNA RESTAURANTS. We will send you a calendar invitation. The venue is 200 m from Hilton Prague Old Town Hotel.

  2. DAY 1: WEDNESDAY, OCTOBER 8, 2025

    10:00 AM – 11:30 AM — Registration

    11:30 AM – 12:30 PM — Lunch

    12:30 PM – 6:00 PM — Workshop

    6:00 PM – 6:45 PM — Individual Program

    6:45 PM — Departure to The Monkey Bar

    7:00 PM – 12:00 AM (Midnight) — Dinner & Networking at The Monkey Bar

    (Check-In from 3:00 PM)

    Key Focus Areas:

    1. Upgrade and Expand Motion Acceleration

    2. XAAS (Cat S) Program Activation

    3. Small Business Growth Framework

    Session Format for Both Days (Workshop Sessions):

    • Session duration: 60 minutes

    • Structure: 15-minute plenary presentation followed by a 45-minute regional breakout discussion

    • Breakout groups: Northern Europe, Central Europe, Southern Europe, META, APAC

    • Breakout sequence: Brainstorming (20′) → Discussion/Presentation (20′) → Summary (5′)

    • Outcome: Each team will deliver a concise summary of its regional GTM strategy, including clearly defined KPIs for success and pipeline generation, and a plan outlining how marketing initiatives will translate into measurable business impact.

  3. DAY 2: THURSDAY, OCTOBER 9, 2025

    Event Schedule

    • 10:00 AM – 12:25 PM — Workshop (Check-Out until 12:00 PM)

    • 12:25 PM – 1:25 PM — Lunch

    • 1:25 PM – 5:15 PM — Workshop

     

    Optional

    • 5:00 PM – 6:45 PM — Individual Program

    • 6:45 PM — Dinner at Restaurace Hybernska


    Key Focus Areas:

    1. Registration Optimization Initiative  

    2. Firmware Updates Priority

    3. Global Business and Deals

    (Check-Out till  12.00 PM)

    Session Format for Both Days (Workshop Sessions):

    • Session duration: 60 minutes

    • Structure: 15-minute plenary presentation followed by a 45-minute regional breakout discussion

    • Breakout groups: Northern Europe, Central Europe, Southern Europe, META

    • Breakout sequence: Brainstorming (20′) → Discussion/Presentation (20′) → Summary (5′)

    • Outcome: Each team will deliver a concise summary of its regional GTM strategy, including clearly defined KPIs for success and pipeline generation, and a plan outlining how marketing initiatives will translate into measurable business impact.

    Key Focus Areas:

    1. Registration Optimization & Protection Update

    2. Cross-Team Collaboration for Execution

    3. Final Strategy Building & Action Planning

    (Check-Out 12:00 PM)

  4. OPTIONAL: THURSDAY OCTOBER 9, 2025

    7:00 PM - Dinner at Restaurace Hybernská. We will send you a calendar invitation. The venue is 210 m from Hilton Prague Old Town Hotel.

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Workshop Flow & Pipeline Outcomes

 

  • Panel Discussions: Hear what’s working in peer regions to generate deal momentum
  • Breakout Sessions: Map your region's upgrade and XAAS motion directly to pipeline targets
  • Best Practice Showcases: Explore real execution examples that unlocked qualified opportunities
  • Group Planning: Walk away with a pipeline-aligned execution plan for Q4 and FY26

Something Powerful

REGISTER NOW
If you need any assistance or have questions, please contact our agency at exclusivenetworks@impact-xm.com

YOU MAY NEED TO KNOW

Frequently Asked Questions

How far is the Prague Marriott Hotel or Hilton Prague Old Town from the main train station and Prague Airport, and what are the best ways to get there?

  • From Prague Main Train Station (Praha hlavní nádraží): The hotel is about 1 km (15 minutes on foot) or 5 minutes by taxi/ride service. From Masaryk Railway Station it’s only a 2-minute walk.

  • From Václav Havel Airport (PRG): The hotel is about 16 km away (20–30 minutes by car).

    • Uber or Bolt: ~20–30 minutes, approx. 1,000–1,500 CZK (40–60 EUR). 

    • Public transport: Take the Airport Express bus to Náměstí Republiky (~30 minutes), then walk a few minutes to the hotel. Ticket price is about 100 CZK (~4 EUR).

The hotel is centrally located and easily accessible by foot, public transport, or ride services.

Where will the accommodation be during the conference?

Accommodation will be at Hilton Prague Old Town, V Celnici 2079/7. The hotel is just a 2-minute walk from the conference venue, Prague Marriott Hotel.

Is parking available at Hilton Prague Old Town?

Yes, parking is available at the hotel.

  • Self-parking: 800 CZK (approx. €32) per day

  • Valet parking: Not available

  • EV charging: Nearby, approx. 2 km away

  • Secured parking: Available

  • Covered parking: Available

  • In/Out privileges: Not available

Who do I contact if I need help or have additional questions ?

Please reach out to our agency at exclusivenetworks@impact-xm.com  or our Global ExN Fortinet Team - Nada Bogdanyi, Joanna Tabasz-Butscher or Ignacio MIQUELEZ DE MENDILUCE DE LA TORRE.

Who will attend from the global ExN Fortinet team and who from Fortinet?

Here’s the current list of expected attendees, organized by affiliation:

 

Fortinet Team

  • Anne Bourgeois – VP Channel EMEA

  • Cristina Bonelli – Renewal Director EMEA
  • Stephane Duplaix - Director Distribution EMEA
  • Alice Tang - APAC Director Channel
  • Michel Lanaspèze - Field Channel Marketing & Business Development Director, EMEA
  • Colin Broadbent - Director Global Service Portfolio 
  • Tatiana Lazar - EMEA Channel Development Director
  • Svetla Aleksandrova - VP Customer success and Support EMEA​

Global ExN Fortinet Team 

  • Helge Scherff - Senior Director of Strategic Alliances
  • Brett Green - Director of Global Services Architecture
  • Giuseppe Troccoli - ​ Global CyberLab Product Manager​ ​
  • Zoe Xu - Regional Business Manager, SEAHK
  • Clara Tan - Regional Marketing Manager, SEAHK
  • Joanna Tabasz-Butscher - Global Vendor Business Manager
  • Ignacio Miquelez de Mendiluce - Global Vendor Business Manager
  • Nada Bogdanyi – Global Vendor Marketing Director